About Us
Pupfish, LLC was founded by Don Stocks, a seasoned data professional with decades of experience in analytics, visualization, and strategy. Over his career, Don has collaborated with businesses of all sizes across a wide range of industries, earning a reputation for dependability, creativity, and the ability to solve even the most complex challenges. His strong communication skills and collaborative approach bridge the gap between technical systems and the people who rely on them, empowering teams at every level to achieve their goals.
At Pupfish, we believe that true innovation comes from curiosity, resourcefulness, and a willingness to embrace challenges with an open mind. It’s not about ego or accolades; it’s about solving problems, thinking differently, and delivering solutions that make a real impact. In the often rigid world of business, we pride ourselves on bringing adaptability, creativity, and fresh perspectives to every project we tackle.
Devil’s Hole Pupfish, Death Valley National Park. (Image credit: NPCA)
Our name reflects more than just a connection to nature—it embodies who we are. The rare and endangered pupfish, known for its resilience, adaptability, and yes, its playfulness, serves as our guiding metaphor. Just as the pupfish finds a way to thrive in some of the world’s most challenging environments, we approach every data challenge with ingenuity and determination. For us, solving difficult problems isn’t just work—it’s about embracing the challenge and finding a way to thrive.